Article: Meets the Minds: Maximilian Gismondi, CEO

Get to know the people shaping Enterprise AI today

Backwell Tech's vision of becoming the global leader in ethical and transparent AI adoption is driven by a team with roots in mathematics, science, research, and innovation. Our approach to predictive analytics isn't just about building better algorithms; it's about building AI that business leaders can trust, understand, and act upon.

Vision and Drive: Maximilian Gismondi, CEO & Co-Founder

From Financial Markets to AI Leadership

Maximilian Gismondi's journey to founding Backwell Tech began in the financial corridors of Milan, where he gained experience as a Financial Data Analyst at Liechtensteinische Landesbank AG.

After finishing his degree in Economics and Business Management from Università Cattolica del Sacro Cuore and working on his thesis exploring risk management algorithms, titled "From Blackjack to Real Investments”, Max discovered his passion for using mathematical models to solve real-world business problems.

In 2017, Max brought along his mathematical viewpoint, his product vision, and his unwavering determination and kick-started his entrepreneurial activities in Milan, Italy. In 2019 he started his AI projects, building the name of Backwell Tech. After more than 4 years of hard work, in 2024 he officially founded Backwell Tech in Berlin, Germany, with a simple yet disruptive question:

What if AI could provide predictions with clarity to empower large business decisions?

Building Through Crisis

The early days tested Max's resolve since, starting with no initial budget or network, he navigated the unprecedented challenges of the COVID-19 pandemic in 2020 and 2021. Alongside his new partner, Emiliano Massi, who supported his research process and quant development, they together used pen and paper to draft their first product concepts.

Initially focusing on creating an AI-driven tool for journalism, together they began developing the first proof of concept. And after linking with a potential publishing company as an investor, they delivered a prototype through self-funding.

However, in the year of the pandemic, the investor decided to pull out of the project, leaving the then small Backwell Tech team with limited resources and with an unfinished product. "Those early days taught us that the best solutions often come from constraints," Max reflects. "When you can't rely on heavy investment, expensive tools or vast networks, you focus on what matters, solving actual business problems ensuring technological performance."

The situation drove them back to research and market landscape analysis to apply their technology to other use cases.

Math Meets Market Reality

Maximilian continue to led various AI initiatives including stock market forecasting and speech-to-text tools, building expertise in practical machine learning applications. Through his network, he connected with investors interested in AI proof-of-concepts who identified a key problem: companies’ inability to leverage data for customer retention.

This led to the central question: What if companies had AI tools to predict customer churn before it occurred?

High development costs and limited manpower forced Maximilian to work as a data analyst from 2021-2023, working 70-80 hours weekly to subsidize Backwell Tech operations. The company developed a scalable predictive AI framework that analyses customer behaviours in real time, scores churn risk, and delivers proactive retention recommendations.

AI's Moment for Backwell Tech

As AI solutions gained rapid popularity, with ChatGPT reaching 100 million users faster than TikTok, companies increasingly sought AI-based solutions. This pushed Backwell Tech to expand into sectors like utilities and insurance.

Backwell Tech's proprietary models achieved up to 70% prediction accuracy for an energy company, transforming the technology from concept to tangible value for customer retention strategies.

In 2024, Maximilian left his second job to focus fully on Backwell Tech, securing first investors and evolving the company from startup to scale-up ready for global expansion.

Max's background in statistics and financial analysis shaped Backwell Tech's core philosophy: AI should enable better decision-making through trustworthy insights. His experience taught him that business leaders need to understand the 'why' behind predictions, not just the 'what.' This philosophy ensures every solution is built with transparency and explainability at its core.

Scaling Vision into Reality

Under Max's leadership, Backwell Tech has evolved from an AI project into Backwell Tech Corp. Europe, a Berlin-based tech company expanding across multiple sectors and markets, with on-premise solutions. They now serve clients internationally, delivering AI solutions for customer churn prediction, pricing optimization, behavioural analysis and demand forecasting across industries such as telecommunications, utilities, energy, retail, manufacturing and e-commerce.

A Culture Built on Scientific Research

What unites the team at Backwell Tech is the belief that AI should serve people, and that transparency is the real engine of progress. Max has fostered a culture where advanced research transforms into practical, usable, ethical AI tools designed for measurable business outcomes.

The results speak for themselves: Backwell Tech's platforms help teams across energy, retail, and manufacturing make smarter decisions faster, with predictive accuracy that directly impacts bottom-line performance.

What's Next?

As Backwell Tech continues its expansion across industries and geographies, Max's founding mindset remains unchanged: turn advanced research into practical, ethical AI tools that deliver real business outcomes. From churn forecasting to customer insights, from pricing optimization to review analysis, he continues pushing the boundaries of what Predictive AI can do, and who it can serve.

His vision extends beyond technology to transformation: building AI solutions that don't just predict the future but empower organizations to shape it strategically.  

About Backwell Tech

Backwell Tech is a Berlin-based high-tech company specializing in predictive AI solutions. The platform offers companies scalable AI models for profit maximization by utilizing historical and real-time data and ensuring data integrity. Since its founding in 2019, Backwell Tech has combined cutting-edge research with practical innovation in explainable algorithms. The company focuses on ethical AI development and delivers reliable, interpretable forecasts that enable informed business decisions. More information at www.backwelltechcorp.com.

Backwell Tech Corp contact:

Maximilian Gismondi

hello@backwelltechcorp.com