Customer
Intelligence

Know your customers, expand in new markets.

Customer intelligence predict your customer behaviour and let you expand in new market knowing the customer value that you are missing.

Measure value and risk across your customer base

Upload or select your customer dataset.
The system calculates predicted Customer Lifetime Value (CLV) and churn probability for each account.

Take action on high-impact accounts

Identify high-value and high-risk customers.
Generate personalized offers based on predictive insights and activate campaigns directly from the platform.

Acquire new customers strategically

Select geographic area and business category.
The system identifies qualified prospects aligned with your portfolio and enables targeted outreach campaigns.

Features

AI prediction of customer Value with an accuracy of 97%
Tailored model to anticipate the customer churn risk.
AI prediction on your demand for each product
AI intelligence to outreach new clients
Personalized campaign from digital to letter

BackwellTech Algorithms

Imex

Estimate the level of importance that features and their interactions have in predicting the target.

Churn

Predicts the probability of customer churn and explains the drivers behind that probability.

Clv

Predicts customer lifetime value based on their commercial history.

Identica

Identifies the products most likely to be purchased by a specific customer.

Turn Your Data Into Strategic Decisions

Book a tailored demo and discover how our AI modules transform customer insights, supply chain intelligence and pricing dynamics into clear, actionable growth strategies.

Request a Demo

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